We all have ideas about what drives our new business; some of it empirical and some gut driven. Most websites that include a fully-online transaction and that utilize Google Analytics (the latest version, setup and customized properly) can see which sources are driving conversions. This helps craft future marketing budget allocation and testing avenues.
We would like to invite you to join us next month for our fifth Breakfast with Google live workshop. Of course, it may be easier for those within driving distance of Fort Lauderdale, FL – but just in case you don’t mind to travel, we picked a venue very close to the airport!
Always one to innovate and evolve, Google made a striking update in August with the announcement that it would now be part of a larger umbrella entity: Alphabet. In a note from Larry Page, one of the two Google founders, Alphabet is described as a “collection of companies…[t]he largest of which…is Google.”
Ask the Expert
- Matt Crowley, Senior Manager, Optimized Services
Q: Looking at Google Analytics, I’ve noticed that our website is losing organic traffic. What’s happening and what do we do?