Ask the Expert

2/20/2015

- Matt Crowley, Senior Manager of Optimized Services

Q: I know that video content is important for our brand but we don’t have dedicated resources. How can we still make video work for us?

In this video, Matt Crowley discusses how to integrate video into your marketing strategy. He covers how to:

  1. Incorporate video into your current content strategy without reinventing the wheel
  2. Identify key audiences and distribution channels
  3. Track and measure video performance

Using video doesn’t have to be a complete overhaul of your current content marketing process. These tips will help you to seamlessly add video into your current marketing mix.

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