Ask the Expert

9/22/2015

- Theo Bennett, Director of Analytics

Q: How can I ensure my cross-domain traffic is tracking accurately?

By default, cross-domain conversions – for example, a sale or reservation booking that starts on one website, example.com, but then ends on another, mygreatsite.com – do not accurately track in Google Analytics.

Customization of the coding on both websites, however, can solve this issue! Once you have the right tags in place, you can track where converting visitors come from (source campaign / website) and how they navigate through to conversion, even though your entry and exit take place on different domains. Watch the Ask the Expert video to learn more.

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