Ask the Expert

12/14/2016

- Chuck Forbes, Senior Client Strategist

Q: Which digital marketing trends should I keep top-of-mind as we move into 2017?

As you look towards the coming year, there are 3 things you should keep top-of-mind when it comes to your digital marketing strategy.

  1. Mobile Website: Develop a strategy that allows for your site’s load time to be as fast as possible. This will help to achieve optimal positions within search results.
  2. Content & Personalization: Formulate content that speaks to each one of your website visitors / personas based on where they might be in the buying journey.
  3. Social Media: Allocate two different budgets – one which is tied to conversions and another which is tied to brand awareness and testing. This will allow you to more effectively reach your audience and analyze the results to determine which channel is best for your business.
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