June 2016  Newsletter

Website Redesign Planning: Quick Start Guide

Website Redesign Planning: Quick Start Guide

Redesigning a website or building a new one from scratch is a big undertaking, but it’s a lot easier if you have the right roadmap. This quick start guide outlines five straightforward steps to help you customize your own website redesign plan

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Articles

Andrew Wetlzer

Love Your Website, Then Your Customers Will
- Andrew Wetzler, President

Most digital marketers have (or should have) an intimate understanding of their website. I’m not suggesting that they possess an in-depth knowledge of the technical aspects, although that can be helpful, but rather a keen sense of their sites’ strengths and weaknesses and whether the sites do an effective job at driving engagement or conversions.

Danielle Leitch, Executive Vice President

Google Trends Can Shed Insight on Global Issues
- Danielle Leitch, Executive Vice President

Google has some great (free) tools for marketers and analysts to leverage in their decision-making process. Google Trends houses a mass amount of data, open to the public, offering insights into search behavior and topics trending on the Google platform.

Andrea Hamilton, Client Strategist

Super Charge Your Remarketing with Google Analytics
- Andrea Hamilton, Client Strategist

There’s no question that remarketing works! Most marketers are familiar with Remarketing via Search, but what about Remarketing powered by Google Analytics?

Khrysti Nazzaro, Vice President, Brand Strategy

Ask the Expert
- Khrysti Nazzaro, Vice President, Brand Strategy

Q: Given the level of detail available in Google Search Console, do you have any tips of what data to focus on?

Google NYC Client Summits

Thanks to all who joined us at Google NYC

We’re proud of the great feedback:

  • “Engaging, interesting and, most of all, fun!”
  • “I am so glad I took the time to attend.”
  • “Tremendous experience! We loved feeling like ‘Googlers’ for the day!”
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