As we begin our 17th year, I want to reflect momentarily on the crazy amount of change that marketers have experienced since the early days of the Internet and how the tactics used have become so much more exacting.
This past week I had the privilege to attend an awesome event in San Francisco, CA, hosted by Google. The first day, I was honored to be 1 of 22 Agency Executives invited to a small, focused leadership meeting.
Thanks to clichés like this, we all know that well-written and intentionally optimized content is vital to a company’s overall marketing success. In fact, most marketing departments have incorporated some form of content marketing into their strategy with varying degrees of sophistication and impact.
Ask the Expert
- Theo Bennett, Analytics Evangelist
Q: How do we audit e-Commerce functionality in Google Analytics to make sure it’s working correctly?