November 2016  Newsletter

Reach. Engage. Convert.

Reach. Engage. Convert.
Effective Audience Connections in our Multi-Channel World

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Articles

Andrew Wetlzer

Just When You Think Digital Marketing Is Getting Boring, It Evolves Again
- Andrew Wetzler, President

As we begin our 17th year, I want to reflect momentarily on the crazy amount of change that marketers have experienced since the early days of the Internet and how the tactics used have become so much more exacting.

Danielle Leitch

2016 Google Partner Summit
- Danielle Leitch, Executive Vice President

This past week I had the privilege to attend an awesome event in San Francisco, CA, hosted by Google. The first day, I was honored to be 1 of 22 Agency Executives invited to a small, focused leadership meeting.

Angela Glanzman

If Content is King, Where is his Palace?
- Angela Glanzman, Client Strategist

Thanks to clichés like this, we all know that well-written and intentionally optimized content is vital to a company’s overall marketing success. In fact, most marketing departments have incorporated some form of content marketing into their strategy with varying degrees of sophistication and impact.

Theo Bennett

Ask the Expert
- Theo Bennett, Analytics Evangelist

Q: How do we audit e-Commerce functionality in Google Analytics to make sure it’s working correctly?

Injury Research Center within the Children’s Hospital of Philadelphia Sees 99% Increase in Organic Traffic

Injury Research Center within the Children’s Hospital of Philadelphia Sees 99% Increase in Organic Traffic following MoreVisibility Technical Optimization Strategy Implementation

Following a recent design facelift, the Center for Injury Research and Prevention (CIRP) within the Children’s Hospital of Philadelphia wanted to ensure their website was healthy from a technical SEO perspective. After implementing MoreVisibility’s recommended strategy they saw a positive lift in Organic traffic and other KPIs.

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