This past week the Direct Marketing Association (DMA) held its annual conference at the Los Angeles Convention Center. MoreVisibility was a Silver sponsor of the event.
Advertising options in Twitter aren't new, but the possibilities have expanded dramatically in the past few months. What was originally just a way to promote your handle/account or tweet so non-followers would see it, has become a dynamic and very targeted as platform.
Have you ever been at home browsing the web on a rainy day and come across an ad for rain boots? Perhaps that ad also featured a free umbrella with purchase. If so, you may have just been marketed to using weather-based targeting.
Ask the Expert
- Chuck Forbes, Client Strategist
Q: Can you give me specific examples of how I can use geo-fences in my marketing campaign?