Ask the Expert

10/22/2016

- Chuck Forbes, Client Strategist

Q: Can you give me specific examples of how I can use geo-fences in my marketing campaign?

First, let’s define what a geo-fence is. A geo-fence is a radius or parameter set up by an advertiser that serves an ad when that particular user is within that radius.

Following are three key points to consider when creating geo-fences for your marketing campaigns.

  1. General geo-fencing for customers – Set up a geo-fence around your business to let people know where your business is located in relation to where they are. This would be a great opportunity to also let your potential customer know if you’re offering a sale or incentive.
  2. Geo-fencing for specific customer types – Target customers based on affinity categories or daily habits. For example, if you own a car dealership and have a location near a college or university, you might serve an ad touting your used car inventory as students might be in the market for a lower-priced vehicle. Similarly, if you own a car dealership near yoga studios, clothing stores and gyms you’d create a geo-fence to serve ads for your mini-van or SUV collections.
  3. Geo-fencing your competitors – Build a geo-fence to remind customers who are at your competitor’s business that you offer the same service or product and might even have it at a better price.

 

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