Ask the Expert

4/27/2017

- Jaclyn Robledo, Senior Campaign Manager

Q: There have been so many updates in Google (for advertising), I'm not sure what to focus on first. What should I do?

There are a lot of updates to Google advertising options all the time – it’s essential to have a good strategy. Some considerations and tips to focus on include changes you should make to account for:

  • Expanded Text Ads
  • Responsive Display Ads
  • Exact Match Updates

May 23rd is the date for the next Google LiveStream, during which they will likely include a wide-range of additional updates, so we recommend you address these items now to stay ahead of the curve!

 

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