May 2017 Newsletter

Reach. Engage. Convert.

Reach. Engage. Convert.
Effective Audience Connections in our Multi-Channel World

In this webinar, join a Google Advertising expert and gain insight into how to maximize your Online Marketing by effectively meeting the needs of your target audience.

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Articles

Andrew Wetzler

The Incredible Pace of Paid Digital Marketing and How It Impacts Your Business
- Andrew Wetzler, President

There used to be a time when you could concentrate your digital marketing spend entirely into Search Engine Marketing (SEM) and optimize campaigns toward certain metrics like cost per conversion, revenue, etc. Each engine (Google, Yahoo, Bing) had its own nuances and constantly evolved, but the playing field for many years was largely contained under the Search umbrella.

Danielle Leitch

KPI, ROI . . . Oh My!
- Danielle Leitch, Executive Vice President

So often in conversations with marketers these two acronyms are discussed: KPI and ROI. Each are very important and together combined are very insightful. Yet, if advertisers don't properly set expectations in advance for each, incorrect analysis and poor decisions are made.

Fiorella Alvarado

3 Key Social Media Strategy Considerations
- Fiorella Alvarado, Senior Director of Client Services

Most companies have a Social Media presence in at least one channel. However, we often notice a lack of structure and strategy in the approach taken. In this video, Fiorella Alvarado, Senior Director of Client Services at MoreVisibility, challenges each company to assess its Social Media presence and ensure that they have thought through the following three key considerations.

Chuck Forbes

Ask the Expert
- Chuck Forbes, Senior Client Strategist

Q: What are some Items I should consider when conducting an A/B test?

Charity Stebbins

Here’s How You Can Reach More Customers with Content
- Special Guest Author, Charity Stebbins, Content Director, Conductor

Staying abreast of the competitive landscape is essential for overall SEO and digital marketing success. MoreVisibility is happy to feature Conductor’s Q1 2017 Organic Online Market Share Trend Report to help advertisers understand what the search real estate is currently comprised of.

Google Analytics: Updated Best Practices Guide to Views and Filters

Google Analytics: Updated Best Practices Guide to Views and Filters

Properly creating views & filters in Google Analytics is vital in collecting clean, accurate website data. This guide provides best practices for creating views & filters.

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