Ask the Expert

5/30/2017

- Chuck Forbes, Senior Client Strategist

Q: What are some Items I should consider when conducting an A/B test?

Testing is critical to increase digital marketing performance. This Ask the Expert features several A/B testing tips, including:

  1. Explore what elements on your website or LP are good choices for an A/B test
  2. Determine the deal timeframe for the test s
  3. Tips for how to select a test
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