Tips to Create a User-Centric SEO Strategy for Greater Search Engine Success

Host: Chuck Forbes, Senior Client Strategist, Team Lead

Speaker: Khrysti Nazzaro, Vice President, Brand Strategy

Strategic Keyword selection for SEO is overwhelming – there’s a lot to consider from branding, categorical words, industry jargon, and search volume … but have you stopped to think about what your target audience(s) need and want? The key to keywords is your prospective users. The more you can align keywords with questions, goals, concerns, etc., they have, the better your potential for success.

In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore what steps to take to create an effective Organic Keyword Strategy, including:

  • How to identify the “right” keywords
  • Tools to use to gain further insight on keywords
  • Tips for shaping and writing content that aligns with your keywords
  • And more!

To learn expert Organic Keyword strategy tips and tools: Listen to the full podcast now!

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