MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

B2B Content Strategies: 3 Steps to Content That Drives Traffic & Leads

The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online.

In order to succeed, your brand must have a hand in creating content that helps B2B buyers make decisions.

In this white paper, learn how to:

  • Create a strategic content plan
  • Define and allocate necessary content resources
  • Produce content that anticipates and answers your buyers’ questions
  • Utilize content to drive traffic and cultivate leads
© 2016 MoreVisibility. All rights reserved.

Request Details

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                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$ctl00System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$labelLiteralSystem.Web.UI.WebControls.Literal000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$ctl01System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$controlPanelSystem.Web.UI.WebControls.Panel000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$9System.Web.UI.WebControls.TextBox000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$ctl02System.Web.UI.LiteralControl000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$valRequired9System.Web.UI.WebControls.RequiredFieldValidator000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl02$ctl03System.Web.UI.LiteralControl000
                                    ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03System.Web.UI.WebControls.RepeaterItem000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$ctl00System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$labelLiteralSystem.Web.UI.WebControls.Literal000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$ctl01System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$controlPanelSystem.Web.UI.WebControls.Panel000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$10System.Web.UI.WebControls.TextBox000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$ctl02System.Web.UI.LiteralControl000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$valRequired10System.Web.UI.WebControls.RequiredFieldValidator000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl03$ctl03System.Web.UI.LiteralControl000
                                    ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04System.Web.UI.WebControls.RepeaterItem000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$ctl00System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$labelLiteralSystem.Web.UI.WebControls.Literal000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$ctl01System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$controlPanelSystem.Web.UI.WebControls.Panel000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$11System.Web.UI.WebControls.TextBox000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$ctl02System.Web.UI.LiteralControl000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$valRequired11System.Web.UI.WebControls.RequiredFieldValidator000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$valRegEx11MVCMS.FormField+Validator000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl04$ctl03System.Web.UI.LiteralControl000
                                    ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05System.Web.UI.WebControls.RepeaterItem000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$ctl00System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$labelLiteralSystem.Web.UI.WebControls.Literal000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$ctl01System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$controlPanelSystem.Web.UI.WebControls.Panel000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$12System.Web.UI.WebControls.TextBox000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$ctl02System.Web.UI.LiteralControl000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$valRequired12System.Web.UI.WebControls.RequiredFieldValidator000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$valRegEx12MVCMS.FormField+Validator000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl05$ctl03System.Web.UI.LiteralControl000
                                    ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06System.Web.UI.WebControls.RepeaterItem000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$ctl00System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$labelLiteralSystem.Web.UI.WebControls.Literal000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$ctl01System.Web.UI.LiteralControl000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$controlPanelSystem.Web.UI.WebControls.Panel000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$13System.Web.UI.WebControls.TextBox000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$ctl02System.Web.UI.LiteralControl000
                                            ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$valRequired13System.Web.UI.WebControls.RequiredFieldValidator000
                                        ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$rptFields$ctl06$ctl03System.Web.UI.LiteralControl000
                                ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$ctl04System.Web.UI.LiteralControl000
                                ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$hdnAntiForgeryTokenSystem.Web.UI.WebControls.TextBox0400
                                ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$ctl05System.Web.UI.LiteralControl000
                                ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$btnSaveSystem.Web.UI.WebControls.Button0520
                                ctl00$Page__Main_Content$ModuleCodeFile173$LeadForm$ctl06System.Web.UI.LiteralControl000
                        ctl00$Page__Main_Content$ModuleCodeFile173$ctl04System.Web.UI.LiteralControl000
                        ctl00$Page__Main_Content$ModuleCodeFile173$litLongDescriptionSystem.Web.UI.WebControls.Literal09600
                        ctl00$Page__Main_Content$ModuleCodeFile173$ContentTypeSystem.Web.UI.WebControls.HiddenField000
                        ctl00$Page__Main_Content$ModuleCodeFile173$ContentNameSystem.Web.UI.WebControls.HiddenField000
                        ctl00$Page__Main_Content$ModuleCodeFile173$ContentURLSystem.Web.UI.WebControls.HiddenField000
                        ctl00$Page__Main_Content$ModuleCodeFile173$ctl05System.Web.UI.LiteralControl000
            ctl00$Page__Bottom_Full_WidthSystem.Web.UI.WebControls.ContentPlaceHolder000
            ctl00$Template__Footer_Column_1System.Web.UI.WebControls.ContentPlaceHolder000
                ctl00$Template__Footer_Column_1$PageLayoutID2248System.Web.UI.WebControls.Literal000
            ctl00$Template__Footer_Column_2System.Web.UI.WebControls.ContentPlaceHolder000
                ctl00$Template__Footer_Column_2$PageLayoutID2249System.Web.UI.WebControls.Literal000
            ctl00$Template__Footer_Column_3System.Web.UI.WebControls.ContentPlaceHolder000
                ctl00$Template__Footer_Column_3$PageLayoutID2250System.Web.UI.WebControls.Literal000
            ctl00$Template__Footer_Column_4System.Web.UI.WebControls.ContentPlaceHolder000
                ctl00$Template__Footer_Column_4$PageLayoutID2251System.Web.UI.WebControls.Literal000
            ctl00$Template__Footer_CopySystem.Web.UI.WebControls.ContentPlaceHolder000
                ctl00$Template__Footer_Copy$PageLayoutID2252System.Web.UI.WebControls.Literal000
            ctl00$FooterASP.assets_morevis_templates_default_footer_ascx000
                ctl00$Footer$ctl00System.Web.UI.ResourceBasedLiteralControl000
        ctl00$ctl10System.Web.UI.LiteralControl000

Session State

Session KeyTypeValue
WebsiteIDSystem.Int321
PageIDSystem.Int3259
PageKeySystem.Stringresources/white-papers
AntiForgeryToken_8System.String176f09c9-831d-4f2f-a73c-8dd23600af5d
AntiForgeryToken_3System.Stringd0f15b47-9302-418e-84f2-6ab2e3c078ce

Application State

Application KeyTypeValue

Request Cookies Collection

NameValueSize

Response Cookies Collection

NameValueSize
ASP.NET_SessionIdbshnl4thpyakyxsxezk1f4nd42
__utmmv 8
__utmmv 8

Headers Collection

NameValue
Content-Length0
Accepttext/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
Accept-Encodingx-gzip, gzip, deflate
Accept-Languageen-us,en-gb,en;q=0.7,*;q=0.3
Hostwww.morevisibility.com
User-AgentCCBot/2.0 (http://commoncrawl.org/faq/)
X-Original-URL/resources/white-papers/b2b-content-strategies-3-steps-to-content-that-drives-traffic-leads/

Response Headers Collection

NameValue
X-AspNet-Version4.0.30319
Set-CookieASP.NET_SessionId=bshnl4thpyakyxsxezk1f4nd; path=/; HttpOnly
Set-Cookie__utmmv=; expires=Sun, 26-Sep-2021 10:26:36 GMT; path=/
Set-Cookie__utmmv=; expires=Sun, 26-Sep-2021 10:26:36 GMT; path=/
Cache-Controlprivate
Content-Typetext/html

Form Collection

NameValue

Querystring Collection

NameValue
PageKeyresources/white-papers/
ArticleKeyb2b-content-strategies-3-steps-to-content-that-drives-traffic-leads

Server Variables

NameValue
ALL_HTTPHTTP_CONTENT_LENGTH:0 HTTP_ACCEPT:text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 HTTP_ACCEPT_ENCODING:x-gzip, gzip, deflate HTTP_ACCEPT_LANGUAGE:en-us,en-gb,en;q=0.7,*;q=0.3 HTTP_HOST:www.morevisibility.com HTTP_USER_AGENT:CCBot/2.0 (http://commoncrawl.org/faq/) HTTP_X_ORIGINAL_URL:/resources/white-papers/b2b-content-strategies-3-steps-to-content-that-drives-traffic-leads/
ALL_RAWContent-Length: 0 Accept: text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 Accept-Encoding: x-gzip, gzip, deflate Accept-Language: en-us,en-gb,en;q=0.7,*;q=0.3 Host: www.morevisibility.com User-Agent: CCBot/2.0 (http://commoncrawl.org/faq/) X-Original-URL: /resources/white-papers/b2b-content-strategies-3-steps-to-content-that-drives-traffic-leads/
APPL_MD_PATH/LM/W3SVC/3/ROOT
APPL_PHYSICAL_PATHD:\Data\Websites\MoreVisibility\Web\
AUTH_TYPE 
AUTH_USER 
AUTH_PASSWORD 
LOGON_USER 
REMOTE_USER 
CERT_COOKIE 
CERT_FLAGS 
CERT_ISSUER 
CERT_KEYSIZE 
CERT_SECRETKEYSIZE 
CERT_SERIALNUMBER 
CERT_SERVER_ISSUER 
CERT_SERVER_SUBJECT 
CERT_SUBJECT 
CONTENT_LENGTH0
CONTENT_TYPE 
GATEWAY_INTERFACECGI/1.1
HTTPSoff
HTTPS_KEYSIZE 
HTTPS_SECRETKEYSIZE 
HTTPS_SERVER_ISSUER 
HTTPS_SERVER_SUBJECT 
INSTANCE_ID3
INSTANCE_META_PATH/LM/W3SVC/3
LOCAL_ADDR192.168.100.221
PATH_INFO/Default.aspx
PATH_TRANSLATEDD:\Data\Websites\MoreVisibility\Web\Default.aspx
QUERY_STRINGPageKey=resources/white-papers/&ArticleKey=b2b-content-strategies-3-steps-to-content-that-drives-traffic-leads
REMOTE_ADDR54.221.81.125
REMOTE_HOST54.221.81.125
REMOTE_PORT43003
REQUEST_METHODGET
SCRIPT_NAME/Default.aspx
SERVER_NAMEwww.morevisibility.com
SERVER_PORT80
SERVER_PORT_SECURE0
SERVER_PROTOCOLHTTP/1.0
SERVER_SOFTWAREMicrosoft-IIS/8.5
URL/Default.aspx
HTTP_CONTENT_LENGTH0
HTTP_ACCEPTtext/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
HTTP_ACCEPT_ENCODINGx-gzip, gzip, deflate
HTTP_ACCEPT_LANGUAGEen-us,en-gb,en;q=0.7,*;q=0.3
HTTP_HOSTwww.morevisibility.com
HTTP_USER_AGENTCCBot/2.0 (http://commoncrawl.org/faq/)
HTTP_X_ORIGINAL_URL/resources/white-papers/b2b-content-strategies-3-steps-to-content-that-drives-traffic-leads/

Microsoft .NET Framework Version:4.0.30319; ASP.NET Version:4.6.1069.1