Blogs can be used to increase brand awareness, engage your audience, promote product and service offerings, establish your brand as a thought leader, and more. Sometimes you’re so busy trying to maintain your blog that you forget to take a minute to examine its performance and make needed adjustments.
This step-by-step guide provides a detailed checklist to help you conduct an assessment of the health of your current blog and determine if it needs improvements. Topics include:
Creating a better organized blog - for people and search engines
Publishing content readers want and will like
Maximizing your blog's role in your customer buying cycle
Making your blog easier to manage