Google Analytics Enhanced Ecommerce provides new insights into the effectiveness of your site-wide merchandising. While the benefits are great, the coding can be overwhelming. In this white paper, we will simplify the process by using a common visitor path -- from promotion to purchase -- to illustrate how the Enhanced Ecommerce collection method could be deployed.
Download our Enhanced Ecommerce Guide for information on:
What’s new in Enhanced Ecommerce
How to deploy the Google Analytics Enhanced Ecommerce Tracking Code
A real world coding walk through of a typical client interaction with your site