MoreVisibility White Papers

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Digital Marketing Best Practices and Guides.

Google Analytics: Updated Best Practices Guide to Views and Filters

When configuring your Google Analytics you must ensure a proper and efficient deployment. Not doing so may result in collecting erroneous data which could lead to big problems. In addition to including a comprehensive reference guide of all available filter fields and their purpose, this guide covers the following topics:

  • Types of views and filters available in Google Analytics
  • Creating and deploying filters utilizing Best Practice methodologies
  • Implementing filter construction to ensure clean data collection
  • Introduction to Regular Expression
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