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Digital Marketing Best Practices and Guides.

How Google & Bing Are Evaluating Your Social Media Efforts

How Google & Bing Are Evaluating Your Social Media Efforts

Curious about how social media content is affecting search results? Take a moment to review the social integration and personalization features available on Google and Bing. Learn what changes to your social media marketing strategy will be required to obtain search engine marketing success within Google and Bing.

Social content within search results will vary by:

  • Organic search and personalized search
  • Which search engine is being used
  • Whether or not a user is logged into a social network
  • Where the search is being conducted
  • The size of the user's personal network
  • Interest and Social Ranking signals across multiple social networks
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