MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

Link Development - Part I: Find the Links that Count!

Link Development - Part I: Find the Links that Count!

Link development is one of the most important and most difficult aspects of search engine optimization. Its value, however, has increased significantly over the years. This white paper will teach you:

  • The definition of backlinks
  • The importance of backlinks and some of the particulars for each engine
  • How Anchor Text affects the weight/relevance to the page it is pointing to
  • The different types of links
  • Link development rules
  • Google’s October 2007 PageRank Update
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