MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

Online Strategy Health Check: Tips for Content That Drives Qualified Traffic

The socialization of the internet has made writing for and reaching a targeted audience not just possible, but necessary. While in the past you may have been successful with taking a broad approach to reaching patients and prospective clients, today users’ desires for more specific targeting and personalization require a more laser-like focus.

This whitepaper will:

  • Help hospitals and healthcare facilities understand what their audiences want.
  • Drive you to create content that establishes and reaffirms credibility.
  • Advise on the types of off-site content you should invest resources into creating.
  • Describe content methodologies for reaching different types of learners.
  • Create thought-provoking ideas on how to produce readable and engaging content.
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