MoreVisibility White Papers

White Papers

Digital Marketing Best Practices and Guides.

The Beginner's Guide to Google AdWords

Paid Search Advertising is one of the best ways to lead high quality, relevant traffic to your website.  Learn how to create, set up, and track your efforts using the tools available through Google AdWords. This white paper offers insight on:

  • Creating an Account in AdWords
  • How to Build Lists of Keywords and Ad Groups
  • Creating Ad Copy
  • Using the Data in Google AdWords to Make Decisions


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