As mentioned in Part 1 of this two-part white paper series, Google Search Console (GSC), formerly Google Webmaster Tools, is a free service offered by Google and is designed to help online marketers monitor and maintain their website’s presence in Google Search results. Understanding how Google views your website is vital in maintaining a healthy Organic presence online.
This guide covers topics such as:
Viewing alerts from Google about the overall health of your website
Studying page indexing reports and examining the list of the keywords Google associates with your website
Monitoring pages crawled by Google’s search spiders
Evaluating how Google “sees” your webpages and understanding your website’s crawlability