Brunswick Forest - Built a New Website with Easy-to-Manage CMS

Results

  • ...
    Page Views Per Visit Have Increased 126%
  • ...
    Bounce Rate Has Decreased 19%
  • ...
    Average Pages Per Visit Have Increased 40%

About Brunswick Forest:

Brunswick Forest is one of the fastest growing coastal North Carolina communities. This 4500-acre master-planned community is situated just minutes from historic downtown Wilmington in Leland, NC.  The community offers comprehensive lifestyle amenities, a state of the art fitness center, a River Club, and the impressive Cape Fear National golf course. 

Objectives:

Brunswick Forest, (a North Carolina Coastal Community), engaged their existing design agency and MoreVisibility to work together on  planning and developing a new website.  The Brunswick Forest team knew they wanted to update the site's look and feel, but also wanted to reduce the time-consuming burden of website updates, which need to occur on a regular basis given the dynamic nature the property.

"We simply didn't have enough flexibility with our previous website. We had to contact someone to make changes for us - even small changes.  We knew with our new website we needed more control over all of the content, including floor plans and neighborhoods, which change on a regular basis."

Brandy Marshall, Director of Communications.

Solutions:

The teams planned the new site design from the ground up. They worked collaboratively to map out a new website taxonomy, which involved the consolidation of some pages and expansion of others. Keyword research was conducted for every page on the site. Subsequently, onsite content was optimized by MoreVisibility's Search Engine Optimization (SEO) Specialists to ensure a smooth, SEO-friendly transition from the old site to the new site.

As the design of the website is critical for a positive user experience and for Search Engine Optimization, MoreVisibility worked alongside Brunswick Forest's design agency to make certain that all parties were aware of any concerns that could hinder SEO or usability.

Once the design agency provided MoreVisibility with the approved designs for the new website, the MoreVisibility's development team got to work. They created the site's functionality, transforming the look and feel that the Brunswick Forest team wanted into the working website that it is today.  Throughout this process, the site was built on MoreVisibility's proprietary Content Management System (CMS), which was customized based on Brunswick Forest's needs.

"Early on in the planning process we made it very clear to the MoreVisibility team what types of functionality we would need. From the capability to search for available properties to updating floor plans and having an events calendar, the MoreVisibility team made it all possible."

Brandy Marshall, Director of Communications.

Results:

Since the new website has launched, not only has the Brunswick Forest team been able to update and manage the site more easily than ever before, but we've also seen great results in the analytics data.

The results included:

  • Page views per visit have increased 126%
  • Average pages per visit have increased 40%
  • Average visit duration has increased 22%
  • Bounce Rate has decreased 19%

"We couldn't be more pleased with the way our new website has turned out, and appreciate all of MoreVisibility's work throughout the project."

Brandy Marshall, Director of Communications.
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