IEEE - Testimonial from Angela Trilli, Assistant Marketing Manager

Results

  • PPC Increase
    Improvements in Pay-Per-Click Campaign

A non-profit organization, IEEE is the world's leading professional association for the advancement of technology. The IEEE name was originally an acronym for the Institute of Electrical and Electronics Engineers, Inc. Today, the organization's scope of interest has expanded into so many related fields, that it is simply referred to by the letters I-E-E-E (pronounced Eye-triple-E).

Through its global membership, IEEE is a leading authority on areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics among others. Members rely on IEEE as a source of technical and professional information, resources and services.

With another agency originally managing our Pay-Per-Click campaign, we weren’t generating the quality traffic we were trying to accomplish. Then after registering to download a complimentary whitepaper from MoreVisibility, we engaged with them to take over the management of our Pay-Per-Click campaign in November 2007.

Results:

Only four months into MoreVisibility taking over the management of our Pay-Per-Click campaign, we have seen great improvements, not only in the quality of the lead, but with a greater return on investment as well.

There is a big difference working with the MoreVisibility account team we’ve been assigned than with our last management company. There is a trust factor that they are doing all they can to make our Pay-Per-Click program better.

Our experience with MoreVisibility has been excellent. Their account managers are very personable and knowledgeable. I would definitely recommend MoreVisibility to my friends and colleagues for any of the services they provide.

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