Talking with Doug Marshall of Derek Weaver Company.
Derek Weaver Company, Inc., located in Fort Worth, Texas, has been selling shop lifts and equipment to those in the automotive and motorcycle industry since 1984.
Five years ago, they switched focus from being the middle man to being the manufacturer. They now produce high quality commercial-grade products and sell directly to consumers. Their Direct Lift product line ranks in the top 2 car lifts in the world. Being part of such a niche industry, they pride themselves on being able to accommodate the needs of both hobbyists and mega-sellers alike.
Before coming to MoreVisibility, Derek Weaver Company relied heavily on print ads and direct mail. Understanding the need to incorporate online advertising, they created a website to promote themselves. Doug Marshall stated that “We designed the site around our demographic. We wanted it to have that motorcycle / hot rod type of look and feel, so we chose designers that specialize in those kind of graphics. Then, we waited for the people to find us.” When the people didn’t come, they decided to get some outside help. They initiated a relationship with MoreVisibility in July 2005 after comparing multiple Search Engine Marketing companies.