Over the course of their first year with us, AbettaCare’s site went from not being indexed at all to being indexed on the first page of major engines for keywords such as “travel nursing” and “travel nurse positions.” The updated, optimized content and incorporation of components such as external sitemaps have contributed to their page relevance and overall quality score, so their cpcs went down while their natural positions went up.
Initially, AbettaCare was running a modest PPC campaign on their own, and only drawing in a few leads per month. Upon MoreVisibility’s rebuild of their campaign, the number of leads jumped from around 15 per month to around 60. Six months later, we incorporated custom landing pages into their initiatives and watched the numbers soar. Currently, AbettaCare is trending at about 140 leads per month. “That’s incredible!” said Liz Tonkin, COO of AbettaCare “I expected better results, but I didn’t expect anywhere near the kind of lead generation we've actually seen.” AbettaCare’s success is a testament to the importance of landing page choice when creating successful online campaigns.