C.R. Gibson - Launched a New, Fully Optimized Website

Results

  • ...
    Positive Feedback From Customers Regarding Design
  • ...
    Page View Increased

Company Profile:

C.R Gibson a leading manufacturer of fine gifts.

Objectives:

C.R Gibson decided in 2009 to launch a new website. Knowing the importance of search engine optimization (SEO) and how the organization and design of a site can have an impact on SEO, C.R. Gibson partnered with MoreVisibility to help them through this process.

Solutions:

MoreVisibility’s Natural Search team assisted from the early stages, with planning the organization of the new website and conducting keyword research to recommend select keywords for SEO efforts. The Optimized Design team at MoreVisibility then designed the homepage and interior pages for the C.R. Gibson team. Before and after photos are shown below.

The Previous C.R. Gibson Website:

The New C.R. Gibson Website:

Results:

While the new site has only been live for a short time, we’ve already seen a great increase, through Analytics, in the average page views per site visitor as well as amount of time spent on the website.

The new site offers an enhanced online shopping experience for customers, hosting more than 1,600 stationery and gifting products from popular brands such as Lolita and Carter's, and offers customers multiple ways to shop – by brand, by collection and by occasion. It also features full social media integration and convenient email sign-up for exclusive email offers. The new email creative was also designed by MoreVisiblity to ensure a consistent brand message.

 

“Since the launch of our new site we have received an abundance of positive feedback from customers, letting us know how much easier it is to find their favorite products.”

Lori Benedetti, Vice President, E-Commerce & International Sales.

 

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