Dr. Michael Pearlman - Created a Clean, Conversion-focused mini-site for SEM Campaigns

Results

  • ...
    Lead Increased by 1,000%

Objectives:

Dr. Michael Pearlman is a well known Boston area psychiatrist and Personal Life Strategist who has dedicated his professional practice to helping others overcome their addiction to alcohol. As a leading practitioner of Alcohol Cessation Therapy; Dr. Pearlman had a vast, informational website which garnered good organic traffic but lacked a strong call to action for a paid search campaign. Consequently the client’s early forays into SEM were fruitless. MoreVisibility was tasked with the following objectives:

•Work with key consultants to help shape a clean, conversion-focused mini-site for SEM campaigns
•Drive qualified traffic to a conversion via a carefully-crafted, local and national campaign; while increasing the quality of the prospective patients.

Solutions:

  • Drawing on our nearly 10 years of paid search campaign management, MoreVisibility’s team recommended changes to content and page structure – including the addition of a strong call to action on every page of the new mini-site.
  • MoreVisibility provided key consultation to ensure a clean appearance and an easy and rewarding User Experience for the new mini-site.
  • MoreVisibility Google Certified Campaign Managers reshaped the campaign to maximize the reach and budget while improving the quality of the leads.

Results:

MoreVisibility Increased the quality of the leads from prospective patients while simultaneously increasing the quantity of leads by over 1,000% with the same marketing budget.

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