Dr. Michael Pearlman is a well known Boston area psychiatrist and Personal Life Strategist who has dedicated his professional practice to helping others overcome their addiction to alcohol. As a leading practitioner of Alcohol Cessation Therapy; Dr. Pearlman had a vast, informational website which garnered good organic traffic but lacked a strong call to action for a paid search campaign. Consequently the client’s early forays into SEM were fruitless. MoreVisibility was tasked with the following objectives:
•Work with key consultants to help shape a clean, conversion-focused mini-site for SEM campaigns
•Drive qualified traffic to a conversion via a carefully-crafted, local and national campaign; while increasing the quality of the prospective patients.