In addition to achieving all of the above, MoreVisibility reduced the overall bounce rate, which is defined as the average percentage of initial visitors to a site who "bounce" away, rather than continue on to other pages within the same site.
Furthermore, GA showed that the client's goals increased dramatically. Goals are a way to measure conversions on a website, which could be completing some type of high value process or viewing a specific page. Setting up goals is one of the most important steps when configuring Google Analytics. MoreVisibility ensured the goals were set up correctly and assisted in choosing which to deem as most appropriate.