Fulfillment Works - Leads increased over 28% from last year

Results

  • ...
    Leads Increased by 28%
  • ...
    Conversion Rate Increased by 15%

Fulfillment Works, a full service end-to-end fulfillment company (B to B), sought to increase their online presence through Social Media and an updated SEO approach.  The goal of the campaign was to:

  • Increase brand presence and visibility
  • Increase leads through the website

Solutions:

  • LinkedIn Company Page to increase presence via Social Media
  • Search Engine Optimization Program to update on page content and site usability
    • Updated keyword focus
    • New design and layout features
    • Technical updates and redirection analysis
  • Implementation of on-site blog
  • Keyword targeted weekly blog posts
  • Updated Google Analytics Tracking
    • Event Tracking added to site elements
    • Goal conversion tracking through form fills

Results:

Since the strategy was implemented, Fulfillment Works has seen increased leads as well as conversion rate increase.

The results included:

  • 28 pages rank within top 5 of Google and Bing search results for targeted keywords
  • Leads from March 1st – May 31st have increased over 28% from last year
    • Conversion rate increased 15% from last year
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