The Page Like Story Option appears on a user’s Home page in the Newsfeed and in the right-hand column and is generated when someone they follow simply Likes a Page.
A critical component of the campaign was careful selection and targeting of the audience. As the follower base grew, the audience was limited to target specific demographic and geographic segments that had a higher conversion rate, and cutting the cost per acquisition in half. As of publication, the Like count is more than 20,000, with an Estimated Reach of 721,000.
The original goal was to achieve 5,000 additional followers, which happened in just 10 days and a mere 21 days after project commencement, the tally of followers is over 20,000 and still climbing.
There was also a direct correlation of a 400% increase in traffic on the website during the time period of the Like Campaign, resulting in newsletter signups and merchandise sales.
This intensive and viral campaign was successful for 4 reasons:
Strength of Brand
Quality of Facebook page and content
High-value targeting to relevant audience
Willingness of Facebook users to "Like" based on seeing something their friends have liked
Now that this base of supporters has been established on Facebook, the Client is planning to implement additional activities to enhance and continue to engage these follower relationships.