Since 1953, Memorial Healthcare System (MHS) has been a leader in providing high-quality healthcare services to South Florida residents. Today, it is the third-largest public healthcare system in the nation and highly regarded for its exceptional patient and family-centered care. MHS works with interactive advertising agency MoreVisibility to market its practice areas. In an effort to promote a new, free online cardiac risk assessment, MoreVisibility opted to incorporate Pandora into the media mix. Because the Pandora listener is already online – and on mobile, MoreVisibility and MHS expected this to be a successful strategy for driving traffic to the digital assessment form.
Drive traffic to the digital cardiac risk assessment form
Engage consumers age 40-55 in the South Florida region
Generate new potential patients for the hospital system
MoreVisibility leveraged Pandora for:
Audio Everywhere: Cross-platform audio served across web, mobile, tablet and more than 1,000 connected devices.
Display Everywhere: Delivered to engaged listeners only upon interaction.
Geo and Demo Targeting: Ensures that campaign reaches a precise audience without waste.