Analyzed current demographics and audiences where “brick and mortar” stores are located.
Researched brand recognition for inventory carried by the company in other geographic areas through the United States.
Tested multiple markets to see which areas had the best response.
After launching the campaigns, MoreVisibility was able to identify several new states to expand the company’s reach in, thus allowing the company to expand beyond the locations where it was already known.
While all the new-state campaigns were profitable, initial data demonstrated that one new state in particular stood out as a locale with the greatest opportunity. With these preliminary results, MoreVisibility further researched and analyzed this #1 new state further, and pushed a larger campaign into this region to see if this would drive additional visits and revenue. The #1 new state became the 5th highest revenue generating state overall!
The results of the new-state-centric campaigns were excellent. The company generated brand awareness and significant growth in the process.
743% increase in revenue for the #1 new state
137% increase in visits
33% increase in total website sales (all states)
The results of the new-state-centric campaigns were excellent. The company generated brand awareness and significant growth in the process. With the success of these campaigns, MoreVisibility is working to identify additional audiences that align with the company’s target market for ecommerce success that will extend beyond the reach of its physical stores.