To track the result of these efforts, MoreVisibilty also assisted the client with Google Analytics consultation, analysis and support including:
Analysis and audit of Google Analytics account configuration
Clean up of obsolete coding on site
Advanced coding recommendations designed to provide insights into client's user behavior and activity while onsite
Custom reports and dashboards to highlight ROI of marketing efforts.
After 18 months of dedicated SEO work, the client saw significant increases in Organic performance metrics and application conversions.
1. Average monthly visitors increased from 31,056 to 55,478.
2. Double-digit organic traffic increases year over year.
3. Increased quality of organic traffic (as seen by conversion rate) compared to site average.
4. Application conversion rate up 40% year over year.
5. Substantial increases in core keyword ranking within Google's search results pages.