Extensive keyword research was completed to determine which keywords would be most effective. This was based on relevancy, search volume, trends and cost.
Google Analytics was utilized to track our efforts and gauge progress. We also created an onsite blog at the end of 2009 in an effort to help the site generate fresh content. http://blog.myncu.com/
Our team created compelling ad copy with strong calls to action. The most suitable landing pages were selected to direct visitors to. An effective bidding strategy was put into place based on budget and appropriate marketplace click costs.
Morevisibility's paid effors paid off hansomely. In 2009 Neighborhood Credit Union's quarterly average in new online accounts grew 185% from (Q1) to (Q4). In addition, their online applications grew 28% from (Q1) to (Q4).