Profound Beauty creates distinctive, luxurious and relevant personalized haircare collections that address the complexity of every individual's hair needs.
Profound Beauty, an innovator in proprietary technology for hair care, wanted to distribute their brand’s current news and promotions to increase website visitors and increase sales. It was also important for Profound Beauty to interact with their audience directly, create and maintain a two-way dialogue, post fresh content, and respond to comments and inquiries in a timely manner. In order to get audience engagement, the natural course needed to be a Social Media strategy. The utilization of Social Media would be key to Profound Beauty reaching more consumers throughout the internet.
MoreVisibility, through dialogue and discovery created a Social Media roadmap to help Profound Beauty achieve more brand awareness, increase the breadth of their direct selling channel, and create new opportunities for audience engagement. The new Social Media strategy developed by MoreVisibility encompassed the creation and use of Facebook, Twitter, YouTube and blog recommendations to distribute news, and to make a direct connection with their audience.