Profound Beauty, an innovative haircare company, partnered with MoreVisibility to take their online marketing efforts to a new level. With a newly designed website, the company faced challenges, one of which included customers and prospective buyers not being able to easily find their products through organic search within a highly competitive industry.
With the desire for search engine optimization (SEO) to be their primary focus from the beginning, a search engine optimization consultation program was initiated in December 2008.
During this program, keyword research was conducted to guide the keyword targeting strategy and MoreVisibility’s experienced SEO Engineers conducted an in-depth search engine optimization review of the website. During this review, SEO issues and concerns were addressed and detailed recommendations were provided to correct those that were found.