Our expert Campaign Management Team created and uploaded a well conceived, content rich YPI Campaign, while simultaneously obtaining access from the client to their Google Analytics (GA) data. This was a necessary step that enabled us to not only track our progress, but compare our efforts to their current efforts.
In addition to achieving a strong presence within YPI, the YPI traffic outperformed any other campaigns they were running.
Some stats below directly from GA:
The site average of pages per visit is approximately 8.95 pages, however the pages per visit generated from the YPI program was 15.18 pages per visit, which is almost 70% higher than the site average!
The average time on site is approximately 5:28 minutes, which is good. A visitor reaching the site via YPI is staying on the site 8:31 minutes; more than 55% higher than the site average!
The bounce rate is one to boast about! YPI’s bounce rate is only 10.91%, more than 64% lower than the site average. Typically, any bounce rate around 50% is considered to be average. That being said, to have a bounce rate of only 10.91% is exceeding industry standards. MoreVisibility’s efforts for this client have proven to pay off in a huge way and YPI is a channel we feel brings significant value. The volume is not typically as high as other search engines, but the lead quality is exceptional.