The Paint Store - Increased SEO Performance in Multiple Areas

Results

  • Ranking Increase
    Increased Number of Pages Ranking Organically

Objectives:

The Paint Store, a leading wholesale painting supply company engaged MoreVisibility to help with their website’s organic positions and visibility within the search engines.

MoreVisibility was tasked with the following objectives:

  • Identify potential issues that have hindered thepaintstore.com from attaining good organic rankings within the search engines.
  • Implement changes based on SEO Best Practices to the website’s architecture in order for the search engines to find and index more pages.
 

Solutions:

MoreVisibility’s SEO engineers completed keyword research analysis and a full optimization review in order to uncover issues that had prohibited the search engines from recognizing and indexing the pages of their site. The MoreVisibility development teamimplemented the following changes to the site:

  • Modified the Robots.txt file to restrict specific pages to ensure there were no duplicate content issues with the site.
  • Completed TDK (meta data) rewrites for 38 target pages for the site.
  • Changed the navigation structure on the site in order for the search engines to “crawl” their main navigation menus and index more pages.

Results:

Morevisibility successfully implemented numerous changes to the site that have resulted in positive gains for the Paint Store’s organic positions. Prior to the SEO program, The Paint Store’s navigation on their homepage was not “crawlable” by the engines, and they had very few pages ranking well in the search engines. Of their top 50 target keywords, only 7 pages were ranking in the top 50 search results in Google with the best position coming in at number 11. After MoreVisibility’s implementation, within 7 months The Paint Store had 44 pages ranking within the top 50 positions in Google and 27 of those pages were on the first page of the search results for their target keywords.

"We are very excited about the SEO results achieved since we partnered with MoreVisibility. They helped identify some issues with our site, especially how our navigation wasn't being seen by the engines, and implemented changes directly to our site that have improved our rankings."

Richard DeMoliner, VP

 

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