Founded in 1999, MoreVisibility is one of the world’s largest and most experienced Search Engine Marketing and Search Engine Optimization specialists, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites. We are a five-time INC. 500 company, the only firm in our industry to have received this honor.

Our company is growing and we expect continued growth in the future. We provide a positive work atmosphere and culture, characterized by teamwork, extensive training and competitive compensation. We are proud to be an Equal Opportunity Employer.

If you are interested to pursue any of these positions, please call our Human Resources Dept. at 561.620.9682 or email your resume (and portfolio, if applicable) to hr@morevisibility.com

Current Open Positions Include:

• Marketing Coordinator
• Client Strategist
• Web Designer
• SEO Specialist
• Campaign Manager

By now, Google’s content network is old news. We all know the advantages of running ads on a network with thousands of sites. Advertisers can reach a greater audience, create brand awareness and even hand pick which sites on which they want their ads to be displayed. The content network also offers the flexibility of testing different ad formats including text, images, rich media and gadget ads. Even though we might have all tried our hand at advertising on a content network, most of us have not seen the success we would like. Why are the results not as strong as other online advertising efforts, such as sponsored search many people wonder? The answer is quite simple; people are looking directly for you or your products and services on search. With the content network, your ads can appear if there is relevant information on the page.

There are a few simple tips that can help your content campaigns become a success. First, choosing the right ad format is critical. Since people are not actively seeking you, your ads must be enticing enough to get them to turn their attention away from their task and click on your ad. There are many ad formats that can be used on the content network. Image or video ads tend to get higher click-through-rates. Make sure the ad has a strong call to action. Another benefit of using images or videos is the ability to include a logo of your company. Since the content network allows advertisers to pay per click, it doesn’t matter how many impressions your ad gets, as a matter of fact it is a means of branding your company.

Not all sites are created equal. That is why it is essential to run placement reports on a regular basis. Review your data and it will be clear that many sites are poor performers. Next, exclude these sites from your campaigns so that your ads will not appear on them any longer. This should help your click-through-rate as well as help to spend your budget on sites that are actually working well.

Lastly, placement reports also help to show which sites are performing. If there are sites that are converting or getting a good click-through-rate, then they are more valuable than others. That is why advertisers should bid higher for those placements that are working well. This will ensure that your ads are showing up more often. If there is one site that is performing dramatically better, you can also break it into its own managed placement campaign and allocate a unique budget.

Advertising on the content network can yield great results as long as the campaigns are clearly monitored and adjustments are constantly being made.

All trademark infringement discussions aside, one of the most important things a business running a pay-per click (PPC) campaign must understand is that keywords are free game for all advertisers.  Yes, Google and the other search engines have policies in place that restrict abuse of trademarked terms in ad copy, but the keyword itself is available to bid on for any advertiser willing to pay for the click.  This stance by Google was further supported by Judge Morrison C. England Jr. of the California Eastern District Court.  In a recent case ruling of Jurin v. Google Inc., Judge England states that Google “does not provide the content of the ‘Sponsored Link’ advertisements” and further clarifies that “It provides a space and a service and thereafter charges for its service.”  Basically, Google does not sell keywords.  They sell the ad space and provide a service to bid on keywords for which they charge for that ad space and service.

I make mention of this ruling because it hammers down a point that many advertisers overlook when deciding on keywords for their PPC campaigns.  Anyone can bid on keywords and many times broad, generic keywords have the most competition.  The reason for this is simple, more than one industry (or individual company) may view a keyword as important to their business.  Even when the advertisers bidding on a specific keyword are not true competitors, they are still competing for the ad space that a particular keyword drives.  This increased competition on broad terms is great for Google and other search engines, but not for the advertiser’s cost per click (CPC).

When determining the right selection of keywords to bid on, keep in mind how those keywords are interpreted by other companies or industries.  If you find that too many of your keywords have companies outside of your industry bidding on that term, it is usually a red flag that the term is too broad.  The visitors who click on your ad, triggered by that keyword search most likely will be unqualified.  In addition, you may see higher CPC’s from those broad terms that relate to more than one industry.  You will be well served in understanding the ruling that Google sells ad space and not keywords, because you can not stop other companies from bidding on a keyword simply because you feel that keyword is more relevant to your business.