The secret is out: Microsoft is developing an analytics tool for Adcenter that will compete directly with Google Analytics. The information was leaked a few days ago by Dave Naylor, who learned of the analytics tool (codenamed “Gatineau”) at a Microsoft briefing in London. Somehow he got a hold of some screen shots and published them on his blog. This prompted a blog response from Ian Thomas, a Microsoft rep involved in Gatineau’s development and transition to the market. According to Thomas, Microsoft was about to make a public announcement about the tool when the leak occurred.

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A landing page is one of the most important aspects to think about when running a Search Engine Marketing (SEM) campaign. A landing page can determine whether or not the person that clicked on your ad will continue forward or abandon his/her search. The landing page is the specific web page that a visitor reaches after clicking on an ad. This is the first impression a visitor has of your website and your organization.

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Since Google’s proposed purchase of DoubleClick for $3.1 billion back in April, it seems as though the internet world has been waiting to see how congress would react to the purchase. Congress has finally shown its first reaction. Congress claims they plan to analyze Google’s proposed acquisition of DoubleClick to determine the potential impacts on consumer privacy and competition in the online advertising business.

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