It is pretty amazing how quickly technology transforms. Staying up-to-date with the latest technological advances is vital in the information technology industry. To the same extent, in the search engine marketing (SEM) industry, advertisers are constantly looking for methods to improve their marketing efforts. And now, they have a new way to go about implementing improvements to their campaigns.

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The trend is clear…re-design is the name of the game. However, listening to companies going through a re-design, it is not always clear what they mean by “I’m redesigning my site”. This term is being used lightly in some cases, it is a face lift, but in others, we are talking migration of platforms and more.

Not all scenarios can be advised the same way. A couple of years ago, graphics revolutionized design with the inclusion of flash and splash pages. Then, it took a while for people to realize that even though the sites were aesthetically pleasing; these languages were not Search Engine friendly. Now, we are here in a new redesign era where Search Engines are taken into consideration first and foremost by many businesses.

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Many advertisers dislike the idea of paying for their company name due to the fact that they already receive good natural positions in the search engine result pages (SERP’s). However, we recommend implementing a branding campaign within our Search Engine Marketing (SEM) programs. And here are the reasons why:

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