After five months of getting used to the new analytics interface, Google figured it was time to shake things up again. The following three changes are on the horizon:

Site Search - Expanding upon current Site Search capabilities, we will now be able to get data on keywords, categories, and products across time and user segments.

Event Tracking – With this addition, you will now be able to tag and track Flash and Ajax events. I can tell you from experience how difficult it is to really track traffic from Flash sites.

Tagless Outbound Link Tacking – This feature will allow for users to track their exit links (links that visitors clicked on that take them to another website).

Although these features will start in beta, many in the industry see this as a pioneer move for Google to set themselves apart from their competitors, making their’s the metric tool of choice. This just goes to show how vital it is to incorporate Analytics into your Search Engine Marketing (SEM) Campaigns. With the data this program can provide, there is no end to the value it can bring with your SEM efforts!

George McFly * couldn’t have said it any better on that cool November afternoon in Hill Valley, California. Little did he know that your Density – that is, your click density, is in fact your destiny. If it’s not currently part of your web analysis, keep reading.

“Click Density” can be defined as “How Visitors are Interacting with my Website”, in a visual representation. If you’re like us here at MoreVisibility and use Google Analytics all the time, you’ll be able to use the Site Overlay report to see where visitors are clicking, and then, where they are clicking after that.

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A close friend of mine purchased a new SUV over the weekend and we decided to use Google to research various aftermarket accessories.

I typed “Nissan rims” into the search bar but did not find what I was looking for. In an attempt to get more specific results, I entered “2008 Nissan Xterra rims”, and again I didn’t find what I was seeking. In my third attempt I typed “Chrome Rims” and was very surprised by the sponsored ads. The displayed paid ads were all for Nissan products. The various titles of the ads read “Nissan Parts”, “Shop Nissan Parts”, “Nissan Xterra Tire”, and other titles with the keywords “Nissan” or “Xterra”.

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