What strategies do you have planned to maximize ROI & campaign results in 2013?  With a brand new year just around the corner, how can your company increase profits and elevate online performance?  Hear directly from Google and MoreVisibility on how to improve your AdWords campaign.  Through the use of new tactics and techniques, you will be well on your way to success in 2013.  Don’t miss out on the latest AdWords updates and features – register for our free webinar now.

Join Google and MoreVisibility on Wednesday, December 5th (1pm EST/10am PST) for a webinar on Google AdWords latest trends.  If you are unable to attend this date we are providing an On-Demand version as well.

The webinar will share the most recent features Google AdWords has rolled out and how to put them in play.  We will also discuss specific strategies that advertisers can implement to take advantage of these tools and connect with their target audience.

Sign up for our webinar today.

This 60 minute presentation with Q&A to follow, will discuss:

• Google’s Display Network – Media made simple through Site Targeting.

• What is Remarketing/Retargeting and how to set it up in your AdWords campaign.

• Maximizing the Mobile-targeting options; Advertising on the go!

• How to track all activities for ROI measurement through Google Analytics.

• The latest and greatest on AdWords … and much more.

In mid-October, Google transitioned its free, organic links of Google Merchant to a paid model called Google Shopping via Product Listing Ads. Google has just announced that it plans to release the same commercial model internationally to the following countries: the United Kingdom, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.

The search engine says that it will be a gradual transition in order for merchants to optimize their campaigns and the first major change will be on February 3, 2013. At this time, Google will release cleaner results for shopping queries in addition to some of the new commercial formats on Google.com that appear like square units. These new results will replace current search results and will be labeled as “Sponsored” and appear in the space that is currently paid search ads. Google expects the international transition to be complete by the end of the second quarter in 2013.

Google’s ultimate goal for the Shopping transition is to create a better shopping experience so that users will find products in one place and are able to compare features and pricing and read merchant reviews easily. Google believes that a paid model for merchants allows better, more relevant product data which will lead to a better experience for shoppers.

In September we announced that Google enhanced its Sitelinks by including up to four text ads as additional links for paid search ads on Google.com. Now the search engine has released ad formats that show Location Extensions and Sitelinks together.

Google says that the location extensions can now be shown alongside one-line sitelinks in text ads and will continue to show with two-line and three-line sitelinks on desktop and laptop computers. The ad below shows the Location Extension highlighted in red with the three-line sitelink extensions highlighted in green.

In order for your ad to be eligible to show these added links, your AdWords campaign must have both Location Extensions and Sitelinks currently enabled. To implement these add-ons, go to the Ad Extensions tab within the advertising platform.

In addition, Google is now showing larger maps from the Location Extensions links on both desktop and laptop computers. When a user clicks on a Location Extension, a larger map will appear on the right-hand side of the search engine results page (SERP).

Below is a screenshot of the expanded map when a Location Extension was clicked on from a paid search ad.

These new enhancements are just in time for the holiday season so that online advertisers can reach more customers within targeted locations.