Visiting my parents always opens my eyes to how other generations use the Internet. My parents, being in their 70’s, take pride in being able to do their own research via the search engines – so much pride they always show me their amazing findings and superb deals!

We gathered around their computer the other day as my father typed “european vacations” in the Google search bar. In the sponsored section, my father found his favorite site for booking vacations. But before he clicked their ad, he noticed underneath the paid ads (he now knows sponsored = paid) read “4 results stored on your computer”. So my father decides to click that instead and my mother’s mouth immediately dropped open as it led them to a document that was previously stored on their computer due to my mother’s own personal research.

“Why did Google find my documents?”  I saw the Google Desktop Icon next to those results and soon realized that my parents must have installed Google Desktop with one of their last program updates. I briefly explained what Google Desktop is and my mother became very nervous, thinking that anyone online searching for “european vacation” would have access to the documents on her computer. And, she continued questioning the fact that if Google had access to documents, would they also have access to her credit card numbers because she does a lot of online shopping? Before I could respond, my parents already had me searching for the program to uninstall it, to be reassured they didn’t have spies in their computer.

Google desktop allows you to search your computer just as easily as you would search the web. It’s a desktop search application that provides full text search over your email, files, music, photos, chats, Gmail, and web pages that you’ve viewed. To read about Google Desktop, you can visit http://desktop.google.com/features.html

Google states “Your Google Desktop index and copies of your files are currently stored only on your computer. The content is not shared with Google or anyone else without your explicit permission.”

What are they going to come up with next?

George McFly * couldn’t have said it any better on that cool November afternoon in Hill Valley, California. Little did he know that your Density – that is, your click density, is in fact your destiny. If it’s not currently part of your web analysis, keep reading.

“Click Density” can be defined as “How Visitors are Interacting with my Website”, in a visual representation. If you’re like us here at MoreVisibility and use Google Analytics all the time, you’ll be able to use the Site Overlay report to see where visitors are clicking, and then, where they are clicking after that.

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Don’t have a website, but still want to take advantage of internet marketing? Or, do your customers prefer to call you to check product availability and to place orders, rather than do so over the internet? Pay-per-call is a blended mix of Search Engine Marketing and traditional telephone communication that can be very effective for companies that don’t have a website or whose product/service lends itself more to phone communication and ordering.

Why pay-per-call? Currently, close to 14 million small to midsize businesses don’t have a website. Pay-per-call solves the problem for them. It is especially great for local businesses since the ads can be geo-targeted. Pay-per-call is ideal too for those businesses that sell products or services that require a personal touch in order to overcome objections to close a sale.

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