With 2009 behind us, and a fresh new year ahead, we need to focus on how we can best position ourselves for success in 2010. As past years have shown in all industries, with a new year comes new trends and new technologies. Trends have shown that 2010 will present new internet marketing efforts with a large push toward mobile marketing. Mobile marketing is all about marketing to people through their smart-phones and mobile devices. 2010 has the potential to change business opportunities by engaging with consumers through their mobile devices.

The mobile market industry is exploding. According to the Mobile Marketing Association (MMA), mobile marketing expenditures are expected to exceed $2 billion in 2010. The MMA states that there are 54.5 million mobile Internet users on a regular basis and more than 172 million phones are capable of browsing the Web. There’s been a lot of hype about mobile phones for years, but the mobile web market has finally arrived.

2010’s mobile technology advances could revolutionize internet marketing. To stay ahead of your competition you must keep an eye on the ever-changing trends. Stay one step ahead of your competitors by being sure to place your business in the mobile marketing arena.

Create a mobile website, mobile ads, engage in text message advertising, or create a mobile application. Whether your business taps into one level or all levels, the opportunity exists to bring your business to new heights. Whatever marketing avenue your business decides to venture toward in 2010, be sure to make mobile marketing one of your New Year’s resolutions.

Despite the recent announcement of a Yahoo-MSN search deal, Yahoo continues to make news with updates to their advertising platform. Now they have announced the addition of mobile ads for iPhones, iPod Touches, and Android phones.

The twist to this is that Yahoo did not imply that these ads would be compatible with any Windows Mobile Devices. So MSN was basically left off of this new Yahoo revenue stream… very interesting.

Finally, and more importantly, how does this affect current Yahoo advertisers? If you are currently running a campaign in Yahoo, your ads have been automatically set up to start running as of September 29th. 2009. For some businesses this is great, for others this may result in unqualified traffic. I would recommend anyone running a Yahoo Search Marketing campaign to check out your campaign settings now and monitor how these changes are affecting your overall results.

Only time will tell how much revenue this means to Yahoo and how much cost this means to the advertiser.