Google Analytics Gets a Face Lift
May 16th, 2007 by 
Client Development
As many have already witnessed, Google Analytics has updated their interface to create a more user-friendly environment. One of the biggest changes is the new dashboard, which can now be customized to show a number of preferred reports at sign-on. Reports and graphs may be dragged and dropped to create a personalized home page within the interface, assisting in making the most pertinent information available at a glance.
The new interface has become easier to navigate as well by allowing use of the back button and adding links to related sections from within each report. Moving around within the interface is very natural feeling now, and less clicks are required to jump from report to report. Some newer features include automatically e-mailed reports and better designed graphs of analytics information.
New Internet advertisers can now easily take advantage of this quality analytics software thanks to simplified terminology and easy to find descriptions available in the new interface. This new platform also helps us to share information with our own clients more easily and with less training. Google Analytics is currently one of the most robust analytics programs on the Internet. With increased competition for keywords and positioning, quality programs like this have become an imperative step in the creation of a successful PPC program.
Posted in Search Marketing News
The new Google Analytics interface not only looks better, but also has much more bells and whistles! I like it a lot better. I definitely feel that the changes are for the better.