A few weeks ago, Google announced an update to its Privacy Policy. The new policy will allow Google to combine data gathered from all its 70+ services. This means that if users have Google+, Gmail, and YouTube accounts; Google will treat each signed-in Google user as a single user across all its products. At the same time, users will have the option to opt out, adjust or delete information collected by Google; this will be possible using the Ads Preferences Manager.

With this policy, Google has the ability to deliver more relevant search engine results pages to a user’s query. This will be the case for Paid Ads as well.

But how is this going to work? You may ask. – Allow me to illustrate with following example:
A user has expressed interest on jeeps on his Google+, he watches jeep videos on YouTube, and received emails on his Gmail account about new jeep soft tops. When this user searches on Google.com for the query “bikini top” Google may display ads for bikini tops for jeep instead of the clothing related query.

The same will happen with SEO, staying with the “bikini top” scenario, Google may rank jeep stores that sell bikini soft tops versus any clothing store selling bikinis.

Overall, Google’s new privacy policy will benefit advertisers all across the globe. It will help advertisers to connect to their audience based on their interests. Search results rankings will also benefit from this new policy since Google will have a better understanding of its users.

Google has introduced a new look to its AdWords Sitelinks by adding a small arrow on the left side of where the sitelinks begin.

A Google spokesperson confirmed that these new sitelinks are currently rolling out everywhere this week.

The screen shot below shows both the old and new look of Google Sitelinks.

Google Sitelinks appear with your ad on Google.com, and in some cases across the Google Display Network. Adding sitelinks is free, although you are still charged per click on your ad. They give potential customers more reasons to click on your ad by including additional information within your paid search ad.

Google has expanded ad extensions with Social extensions, Dynamic search ads, location extensions, product extensions, call extensions and seller ratings.  In addition, Google may be introducing additional Ad Extensions in the future.

To enable Sitelinks in your Google AdWords ads, click on the “Ad Extensions” tab within your Campaigns tab.

When creating a mobile campaign in AdWords, it is important to approach it the same way any new campaign should be approached. By this, I mean that you should separate your campaigns and create one that targets exclusively mobile devices.

From a network perspective, just like with any other campaign, you can target both the Search and Content networks. Also, we recommend having a separate campaign for each network.

However, you don’t have to target both Networks. Obviously, by targeting both networks you will have a bigger audience to reach, In the end, it all depends on your strategy and what you are trying to accomplish by going mobile- or by getting mobilized as I like to call it. With the Search network, you can have great features such as click to call on your ads. While in the Content Network you are still able to display banners on sites that relate to your business.

Another nice feature when creating your mobile device campaign is the option to get granular as far as mobile devices and carriers. For example, if you are a retailer and you sell iPhone accessories, you might want to target only iPhones. You do this by checking the “iPhone/iPod Touch” checkbox under the “Advanced device and carrier options” section. In this scenario a good idea would be to also target carriers that provide iPhone services. You can do this by checking the different carriers options provided under the “Carriers” section,

Once you have your campaigns created, remember to analyze your data and optimize based on performance.