Video Search and the Future Of Search Engine Marketing
March 28th, 2007 by 
Client Development
According to Online Media Daily, ClipBlast has a web video-search platform that makes video search a more efficient process. In addition, it provides a link directly to original content providers in order to avoid copyright lawsuits like those that YouTube are currently facing. Providing links back to the original content provider could also have a positive effect for advertisers because searchers who originate at the ClipBlast site could result in increased traffic back to the original content provider’s site.
QUESTIONS:
What role do you think video search is going to have on Search Engine Marketing in the near future? Do you think videos will become just as crucial to online marketing as other advertising mediums such as banner ads or e-mail blasts? Why or Why not? Let me know what you think by posting your comments.
To read the entire article, go to:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=57799&Nid=28729&p=425127
Posted in Search Marketing News
I think it’s clear, at this point, that video search and video ads are here to stay — Yes, I think they’ll become a crucial part of online marketing, just like banner ads and email blasts. But I think many advertisers will have a hard time adjusting to the new format — people tend to abuse or misuse new methods and formats because they haven’t yet figured out a best practices approach — as long as video is used correctly (meaning with user experience in mind), I don’t see why it shouldn’t become a huge success.