Wednesday Brought Jobs In the News

I continue to keep my eye on the recovery of my 401K and Roth IRA.  I realize it can only happen if we chip away at our nation’s unemployment rate.  I had a chance to listen to our President’s speech and learn how he envisioned the recovery in jobs in the near term as well as long term guidance.  He made it clear that primary and secondary education and affordable college education are the keys to our nation’s future job growth.  So for all the teenagers keep studying math and science, and for mom and dad you will see tax breaks for paying for juniors’ college.  Your children’s college professors will also be happy to know that grant money is once again flowing.  You can bet it will be targeted to alternative green energy research in order to catch and surpass China, India and other nations that have heavily subsidized green energy.

The other Jobs in the news announced the iPad, and demonstrated how Apples’ latest creation can enhance how we experience the web and other multimedia.  Mobile advertising has been in a wait and see pattern since deployment of 3G, WiMax and WiFi networks, the prerequisites for mobile advertising.  Now Apple and Google are in a battle for mobile advertising dominance.  I’m pretty sure Nexus One from Google and the iPhone/iPad from Apple are the initial troop deployments in this battle.  Quattro from Apple and AdMob from Google, both newly acquired due to their leadership in the mobile advertising platform are ready for deployment.

Web sites must be ready and have their ducks in a row if they want to participate in the growth in this market segment.  Do you have a mobile version of your website, if not you should make this a high priority for 2010.  Going mobile alone may be out of your comfort zone; we are here to assistance in this complex process.  Once you have your mobile site, you have eliminated a prerequisite and are in a position to quickly participate in the second generation of mobile ads.  We are watching the evolution of mobile advertising and anticipate Google has plans for their $750 million acquisition of AdMob, and hear that they too will have an announcement this week concerning a launch of a new type of mobile ad.  It will be an eventful year and one we hope brings prosperity and returns on your on-line advertising initiatives.  Call us and let us explain how we can assist you.