Blog Writing – Conversational vs. Formal Tones

As the benefit of blogs becomes more apparent within the SEO industry, writing styles and tones are increasingly discussed throughout the community. There are a variety of writing styles to be found, depending on the blog’s purpose and topic.

One of the most common writing styles present in this new generation of blogs is the ad-sy blog. But, blogs are not the appropriate outlet for new product announcements, 50% off sales, or the available promotions of a company. Instead, blogs can be used to highlight the intriguing uses or features of a type of product. Composing a blog about a unique use for one of your products and then asking for other ideas is a great way to encourage reader participation and engagement.

Another popular writing style for blogs is formal and packed with useful information. While these blogs are usually chock full of great tidbits and could serve as valuable resources, their presentation (large blocks of text) leaves the audience disinclined to read, let alone comment. While such blogs might contain a plethora of information that could generate massive amounts of inbound links to the site, the fact remains that blogs must be easily readable for such information to be discovered.

Read the rest of this entry »